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The Rio Grande Valley’s
economy is diversifying more all the time, but the staple industry is
still agriculture. Over a century and a half, Valley farms and ranches
have survived floods, droughts, hurricanes and freezes, only to emerge
stronger and more competitive. The Valley’s four-county area covers
2,716,160 acres, or 4,244 square miles, and is technically not a valley
at all but a delta, gently sloping down to the Rio Grande, whose rising
and falling waters before the damming of the river left soil rich and
fertile. The subtropical climate provides a year-round growing season
marked by mild winters, warm and humid evenings and adequate rainfall to
sustain a variety of crops from traditional to exotic. Valley farms and
ranches generally produce cash receipts averaging more than $500 million
annually, but the financial impact of agriculture upon the Valley, the
state and the nation is much greater.
The North American Free Trade Agreement has
profoundly changed every aspect of the Rio Grande Valley economy. But
nowhere is it felt more keenly than in the area of manufacturing. With low utilities and no state income tax, companies
can set up shop in any part of the Valley with confidence that they will
have one of the largest and youngest work forces in the world at their
doorstep. On this side, Customs brokers, construction companies, legal
and accounting services, government agencies, realtors and other support
companies well-versed in international business are available to help
companies set up and get the wheels of production turning quickly.
McAllen is the site of the third World Trade Center in Texas. And
sandwiched between other major industrial centers like Houston and
Dallas to the north and Monterrey and Saltillo to the south, the Valley
is the ideal location to conduct international business. Unemployment
remains relatively high for the area, which translates into a ready and
willing labor force. Companies are moving in daily and the sooner they
get here, the better they are situated to take advantage of all the
region has to offer. Eleven technical schools in Reynosa alone should
dispel any concerns about the trainability of the Mexican workforce. And
on this side, South Texas Community College in McAllen and Texas State
Technical College in Harlingen offer specialized courses in welding,
electrical, computer maintenance technology, drafting and design,
plastics, and even an alternative fuel program. A $25 million Engineering School Complex and Rio
Grande Center for Manufacturing at the University of Texas-Pan American
in Edinburg is a testament to the state’s commitment to getting South
Texas college students ready for demand at all levels of design,
manufacturing, and management that free trade continues to bring. And the University of Texas-Brownsville has a Science
and Engineering Technology Building, to serve both UTB and Texas
Southmost College. Designed with help from a wide spectrum of industrial
and educational leaders, it addresses the long-range needs of the
industries that drive the Valley’s economic prosperity. The maquiladora, or twin plant, concept of
manufacturing - with labor-intensive work done in Mexico where labor is
cheaper, and support facilities on the U.S. side, has been growing
steadily for about 20 years now. Of the more than 30 maquila centers
from the Gulf of Mexico to the Pacific, Brownsville/Matamoros is the
third-largest center by number of employees in the nation, with more
than 59,000 workers. Its Foreign Trade Zone is the largest
general-purpose trade zone in the United States. McAllen/ Reynosa is
closing fast with about 53,000 workers. The McAllen metropolitan
statistical area has eight industrial parks, two foreign trade zones and
several commercial enterprise zones. The Foreign Trade Zone includes
more than 200,000 square feet of city-owned warehouses and
air-conditioned office space and is monitored by the U.S. Customs
Service. And Harlingen, with access to Mexico over the Free
Trade Bridge, isn’t far behind. Fruit of the Loom’s textile plant,
which created 1,700 jobs in Harlingen in 1989, continues to expand its
operation in Harlingen and Miguel Aleman, Mexico. The Pharr/Reynosa
international bridge provides access to the Reynosa Industrial Park,
Airport and the Autopista which is the fastest route to Monterrey. In 1995, a venture built a 250,000 square foot cold
storage facility in Harlingen with a storage capacity of 40 million
pounds, or 1,000 truck loads. Other services the firm offers include
blast freezing, custom freezing and custom repack. A new tool and die
firm has also moved into the Harlingen area. They are among the
businesses that have access to Mexico through the Free Trade Bridge
south of Harlingen-San Benito. Retail Retail benefits from
the ripples of every other sector of the economy from manufacturing to
agriculture to tourism. Annual retail sales exceed $5 billion in the
four counties. Retail businesses are mushrooming across the Valley at an
ever-increasing rate. Expressway 83 between McAllen and Pharr overlooks
several shopping centers that include Home Depot, Circuit City, Target,
Builder’s Square, Mervyn’s, and Sam’s Club. Harlingen’s retail
space continues to grow in both shopping centers and malls. The downtown
area deserves special recognition for the successful revitalization
efforts designed to attract shoppers to downtown Harlingen’s Jackson
Street District. Likewise, several nation-wide sit-down restaurants have
put the Valley on their maps in recent years such as the Olive Garden,
The Black-Eyed Pea, Applebees, Tony Roma’s, Jason’s Deli and Outback
Steakhouse. Tourism Tourism is a growing industry in South Texas as well. South Padre Island draws visitors from around the world to its white sands. With the help of the state-of-the-art convention center - it draws concerts, exhibits, trade shows, the Miss Texas Pageant, and even showcased the Miss USA Pageant in 1994, 1995 and 1996. Ecotourism is also a big draw for the Valley as birders flock to South Texas to check off up to hundreds of species on their "Seen" lists. Sport fisherman and hunters, especially whitewing dove hunters, come to the Valley in flocks. (See Outdoors.) But the biggest tourist boost comes from the many thousands of "Winter Texans," retired Midwesterners, for the most part, who travel to the Valley to live for five months out of the year and provide an enormous economic boom to local merchants. Most occupy the more than 500 RV and trailer parks with more than 68,000 spaces scattered up and down the Valley. Many of the larger parks have full-time recreation directors and square dancing is at the top of the recreation list. Other Stand-Bys While oil and gas are not major pillars of the Valley economy, there is substantial drilling activity in Hidalgo and Starr counties, with some production in Cameron and Willacy counties as well. Finally, several hundred shrimp boats and many commercial fishing boats are based along the coast from the Port of Brownsville to Port Isabel to Port Mansfield. They, along with shrimp farmers who grow shrimp in ponds, produce tons of the pink crustaceans that grace angler’s hooks and dinner plates across the continent. (See Agriculture.) |
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